Profundity of Service Quality with Satisfactory Acclamation in Private Sector Banks in India

ABSTRACT:This study has developed a scale to facilitate an empirical study to measure the service quality and customer satisfaction of banking services offered by different private sector banks operating in India. For this purpose, quantitative research method was used, which included the research design and distribution of a interview schedule and collection of primary data, on which statistical analysis has been performed. Based on the results of the analysis of the empirical data, the present study has made an attempt to develop a scale for measuring the quality of banking services in private sector banks. Also it identify fifteen banking service quality and level of satisfaction factors such as minimum interest

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Authors Name: 
Joseph Xavier, A, Kala Devi, M.