IFSMRC African international Journal of Research in Management eISSN: 2308-3034 pISSN: 2308-1341
IFSMRC African international Journal of Research in Management
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PRIVACY MECHANISM PERSPECTIVE ON INTENTION TO USE MOBILE BANKING: IMPACT ANALYSIS

Abstract

This study investigates the influence of privacy mechanisms on users' intentions to adopt mobile banking services. Grounded in privacy theory and technology acceptance models, the research explores how users' concerns regarding privacy, data security, and information disclosure impact their willingness to engage with mobile banking platforms. Through a comprehensive analysis of user perceptions and attitudes towards privacy mechanisms, the study sheds light on the factors that drive or inhibit the adoption of mobile banking services. Insights derived from the analysis offer valuable guidance for mobile banking providers, policymakers, and regulators in enhancing user trust, satisfaction, and adoption rates in the digital banking ecosystem.

Keywords

Mobile banking, privacy mechanisms, intention to use

References

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Juo-Tzu Fan, & Hsiang-Huey Su. (2024). PRIVACY MECHANISM PERSPECTIVE ON INTENTION TO USE MOBILE BANKING: IMPACT ANALYSIS. IFSMRC African International Journal of Research in Management, 12(03), 07–14. Retrieved from https://www.ifsmrc.org/index.php/IFSMRC-AIJRM/article/view/46
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Juo-Tzu Fan, & Hsiang-Huey Su. (2024). PRIVACY MECHANISM PERSPECTIVE ON INTENTION TO USE MOBILE BANKING: IMPACT ANALYSIS. IFSMRC African International Journal of Research in Management, 12(03), 07–14. Retrieved from https://www.ifsmrc.org/index.php/IFSMRC-AIJRM/article/view/46

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