Articles
| Open Access | STRATEGIC EXCELLENCE: ELEVATING ORGANIZATIONAL FOCUS THROUGH THE BALANCED SCORECARD
Abstract
This study advocates for a renewed emphasis on the Balanced Scorecard (BSC) as a pivotal tool for strategic management in organizations. In today's complex and rapidly changing business landscape, organizations must maintain a balanced approach to performance measurement and strategic execution. The BSC, with its multi-dimensional framework, offers a holistic perspective that aligns organizational goals, measures, and actions. This paper explores the significance of the BSC in enhancing organizational focus, fostering strategic alignment, and driving sustainable success. By emphasizing the BSC, organizations can adapt to dynamic challenges, make informed decisions, and maintain a competitive edge in the modern business environment.
Keywords
Balanced Scorecard (BSC), Strategic Management, Organizational Focus
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