Reverse Innovation, Innovation Research, Strategy, and Environmental Necessity for Innovation in Emerging CountriesSubmitted by Anonymous (not verified) on Thu, 05/26/2016 - 07:26
The term reverse innovation or trickle up innovation was first coined by Vijay Govindrajan, Chris Trimble and Jeffery Immelt (2011). ‗Reverse innovation‘ refers to the case where an innovation is adopted first in poor (emerging) economies before ‗trickling up‘ to rich countries. In recent years although, the term ‗reverse innovation‘ has gained strategic importance. Still, the literature in the above field is limited, in-spite of its huge scope & scale in emerging economies like India. A close inspection of the literature suggests that there are enough room of confusions as to what exactly is reverse innovations, how it is different from other types of innovations, what are the factors and environmental necessity needed for it to be successful.
Here a sincere attempt has been made to amalgamate the outcomes of all the earlier researches in the stated field so as to present the emerging hypothesized propositions and a simple framework of reverse innovations and its significance in emerging economies like India